An immigrant from Eastern Europe Moses Goldman arrived in the Evansville having made stops at Ellis Island and Chicago.  By trade, Moses was a shop keeper and cobbler.  His son Ellis, also born in Eastern Europe, followed soon after.  Successive generations have all been born in Evansville.  

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The business, like most, has evolved over the years.  Basic collateral is still selected by longevity of value (diamonds, gold, firearms, musical instruments), but has always included culturally valuable ephemera.  What used to be saddles, roller skates, leather shoes is now digital cameras, game systems and musical processors.